I am back from a short trip to Paris. The pictures I took are still parked on my DSLR. However, for the curious ones out there, I’ve uploaded some snapshots to my Instagram-Story. Paris was very good to me and my Mum. All the sunshine present, made it a pleasure to walk around and show her the most important sights. Surely, we did not run short on delicious food and breaks in the sun.
On another note, have you noticed that this is already the tenth edition of The Edit? Well, it is. I sincerely hope you enjoy it as much as I do.
In today’s The Edit #10: What is an influencer, fake news & generation Z, the Instagram algorithm, Ilia Beauty…
- What is an influencer? That is the question that Vogue UK dove deeper into the past week. The article focuses on reach, payment, turnover, brand relationships and blogger lives. The insights, created by interviewing top influencers like Chiara Ferragni or Camille Charriere are providing a very interesting overview of the industry. Surely, it is nothing new that top influencers can charge thousands of euros for Instagram pictures and give up a private life to be a part of the fashion industry. Well, the question is does the influencer choose the industry or does the industry choose the influencer? Moreover, where is the industry heading? For now quite some interesting businesses, like Rewardstyle, have emerged out of this new industry.
- Another interesting article, I stumbled upon, was written by the talented journalist Pandora Sykes. She dissects the issue of fake news and its influence on Generation Z. How does this generation deal with news and how do they tell real from fake? The opinion of generation Z clearly states that you should at least think before you put out some random facts. One question remains, what wins – opinion or truth?
- As we are clearly in a very modern media focused theme this week, why not adding one more article to the lot that focuses on the so popular platform Instagram. Jana wrote a very honest article about the Instagram algorithm and the unfair play that bloggers engage in to boost their likes, followers and therefore attractiveness of the blogger market. I don’t necessarily agree with the conclusion that the only option is to play along but surely, the platform has to evolve in a different direction in order to stay in further interest to the trusty social influencer.
- To slightly change the subject, I noticed that recently more bloggers try to include natural skincare product recommendations into their collections. Surely, it always depends on what brands are currently offering to the influencer market but I am confident that awareness about natural and organic beauty products won’t do any harm. They can truly change lives for the better, or at least skins. Hence, I liked reading an article on Zanita.com about the beauty brand Ilia. I’ve been a fan of this brand for a while now. They truly do an amazing job in creating non-toxic but high-performance cosmetic products. Have a read.