Fashion and sustainability do not naturally go well together. Starting with the fact that fashion is always changing and what is on trend today might not be cool tomorrow. When it comes to clothing, it is different though. Clothes you wear every day. They can be selected consciously to serve you for a long time. A well-curated wardrobe can please us for many years in a row, as we can style it in many different ways, reuse, repurpose, repair, and in the end donate, sell or recycle it. Conscious fashion consumption is something that we all should add to our priority list.
With this article, I want to introduce you to some brands that we can opt for when we curate our wardrobe. In January, I made the conscious decision to stop buying from fast fashion retailers and choose high-quality luxury or premium sustainable brands instead. At first, you might think the brands are more expensive and obviously, a single item will cost you more than an item bought at Zara. However, you will be able to wear it longer as the quality makes it last. If you select something timeless, you won’t get sick of it and you will already reduce your impact on the environment by making the conscious choice to opt for a more sustainable brand that is not part of the fast fashion cycle.
I have curated a list of conscious and sustainable brands to shop from. I will keep adding onto this list and make sure to inform you about which brands I have been shopping from and which ones I can highly recommend. As I don’t shop much, this can take a while but the brand names and a short description are there. You might want to let me know about brands you have discovered and love, so I can add them to the list.
The shirt worn in the images above is by Bazuhaus and is made out of 100% organic headstock cotton. I love it so much as it is perfectly oversized and the quality is incredible, soft and well fitted. Bazuhaus was founded by designer and photographer Elena Bazu in 2016. The sustainable label has its home in Ukraine. Thank you, Elena, for the gift.
[In kind collaboration with Bazuhaus.]